American Massage Therapy Association (AMTA) Practice Test

What is a cost-effective method for saving on advertising expenses?

1. Set up a client referral program

2. Mail out fliers

3. Rent billboard space

4. Pay for an ad on social media

The correct answer is: Set up a client referral program

Setting up a client referral program is a cost-effective method for saving on advertising expenses because it leverages the existing client base to attract new clients without incurring significant costs. This approach not only encourages current clients to promote your services but also fosters trust among potential clients, as they are more likely to respond positively to recommendations from someone they know. Referral programs often have low overhead costs compared to traditional advertising methods. For instance, mailing out fliers or renting billboard space involves direct expenses such as printing and distribution or rental fees, which can add up quickly. Paying for an ad on social media also requires a financial investment, often without guaranteed returns. By contrast, a referral program utilizes the success and satisfaction of current clients to naturally draw in new business, thus enhancing customer loyalty and satisfaction while keeping expenses low.