American Massage Therapy Association (AMTA) Practice Test

In the process of starting her business, a massage therapist puts considerable time into developing professional and personal contacts in order to share mutual support. This is an example of:

1. Promoting

2. Marketing

3. Advertising

4. Networking

The correct answer is: Networking

The focus of the scenario describes the massage therapist actively engaging in developing professional and personal contacts, indicating a concentrated effort to establish relationships that can mutually benefit all parties involved. This behavior exemplifies networking, which is fundamentally about creating and nurturing relationships that can provide support, opportunities, and resources in a professional context. In this context, networking goes beyond merely promoting services or marketing products; it is about building a community of peers and connections that fosters an environment conducive to professional growth and collaboration. Thus, by focusing on these relationships, the therapist is effectively laying a foundation that can lead to referrals, partnerships, and a stronger business presence within the community.